Our Logo

Our Logo

The logo of our Partnership is comprised of the character strings of its name and the pattern of “flower, bird, wind and moon,” which are the traditional themes of natural beauty, in the circle reminding of the rising sun flag.

In this design, the cherry blossom suggests tourism resources of our country, the crane, a migratory bird, suggests an inbound traveler, the bamboos swayed in the wind suggest inbound businesses that are trying to find a way to globalization, and the moonlight suggests us guide interpreters who are allowed to exist after the above three gathered, respectively.

Colors of the logo are unified with a refined hue to let people feel the Japanese aesthetic sense called “wabi-sabi”. The logo also expresses “asymmetry”, which is one of features of Japanese aesthetics, by depicting the cherry blossom that petals protrude from the circle, and the moon that a part of it is lacking.

September 2020
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